Cake Decorating Business

Facebook limiting reach?

Ok….So my work used to reach lots of people…now like 300 hundred see my post…whats going on?
People just not liking my work anymore:( Must I now pay to boost my post?
I get about 90% of my work via facebook and depend heavily on my work to like literally put food in the fridge…what can I do to ensure that people see my work besides post in groups?

Icing by Design

20 Replies

Jennifer hon…. , I don’t purchase likes from facebook, nor will I ever … I’ll never quite understand the algorithms of Facebook… they are clamping down more to get people to get them to purchase .. what about a website and opening up a blog and linking to to facebook? even though my website has lapsed these past tow years (to be changing in 2015 hopefully with a revamp) , I get loads and loads of order queries through there still…. Also use Pinterest, Instagram, Twitter too? <3

You must never limit your challenges, instead you must challenge your limits

The best way is to focus on creating quality posts. Many people are falling into the fan trap. Simply trying to build numbers of fans in other countries for the sake of numbers – but that doesn’t actually get you seen to your target audience “customers”

If your goal for example is to sell cakes to your area, I would suggest spending real time engaging with your local community offline as ultimately they are the ones you want as customers yes?

Don’t rely on Facebook for your sole marketing plan, it should be just one of many tools available.

Naomi AKA Cairns Cake Lady, Australia www.cakedecorcairns.com or www.google.com/+CakeDecorCairns or www.facebook.com/cakedecorcairns

He’s going the same Jen !! 10000 likers only see my posts 130 ??? !!! I will not pay a single penny FB to promote my publications, I am very angry with this new policy! I have claimed many times and all I got is that I block the account with the excuse that someone, somewhere, was willing to start session in my place. Everything is a joke to buy advertising

Teté . https://www.facebook.com/pages/Tet%C3%A9-Cakes-Design/128768727315216?ref=tn_tnmn

I have also begun to hate fb with a passion. Entire albums of photos of my work get to less than 10% of my likers, they claim that’s because too much content is being generated on fb – but my feed is spammed full of s4s, one line statement banter (which is fine but seriously, not above actual original artistic content) and notifications of every post my friends have liked, commented on or sneezed in the vicinity of. While high quality original content is filtered out, and pages that don’t constantly update with chatty fluff are at a disadvantage in terms of interaction and likes. My sister always tells me she never sees my photos on her feed, and she likes everything I post, it’s so arbitrary. Also on the mobile site it gives me an error every time I try to click on a notification, as of last week. I honestly think people only use Facebook because there is no viable alternative, that is really no way to run a business because inevitably there will be something else, and everyone won’t wait to jump ship. I hope some entrepreneur is reading this and starts developing some competition!

S4S posts actually destroy your page reach in the long run – the higher amount of fans a page has versus the less amount of people clicking on the links results in death of your engagement.

S4S may look enticing for your ego, but in the long run it’s empty likes that don’t produce business results.

Facebook has always been a personal platform it’s not like instagram, twitter, g+ that is more focused on random – Facebook is about engagement. Having 5 local people liking your cakes for sale is a lot better for actual business than 500 people from overseas who would never order from you.

I think people get too caught up on numbers in excess of their actual target audience and then destroy their reach. The more non genuine followers the less engaged your posts will become, the less orders you will receive, and the less you will be seen in a ginormous world wide news feed.

Naomi AKA Cairns Cake Lady, Australia www.cakedecorcairns.com or www.google.com/+CakeDecorCairns or www.facebook.com/cakedecorcairns

I am not a supporter of 4F4, I have never participated in this type of sharing, I think they are likes empty, only contribute to our business as many people, no more arrival of our product, I have quite likes people of my city, and FB is not showing my posts to anyone, not even the likes of the world or the likes of my city, my personal FB is like business, nor am having arrival because 1400 friends just are seeing my posts 10 or 12 when previously had an average of 50.

Teté . https://www.facebook.com/pages/Tet%C3%A9-Cakes-Design/128768727315216?ref=tn_tnmn

I agree on your views on s4s, I’ve never liked it and if that’s all I see from a page tbh I have unfollowed them because of it. My issue is very similar Tete, 50+ or so of my friends are also my likers, if I post a cake on my personal page I get dozens of likes but sometimes as little as 1 or 2 on my fb page purely because my post isn’t being shown to my fans. I agree Naomi I have no interest in 50k fb fans when my first 50 don’t even get to see what I make properly… I don’t want likes for likes sake, I want my friends and people who are interested in my work to be able to have the chance to see it – and that is what I want from the pages on my feed too. Facebook is killing itself with this seriously retarded heavy handed content filtering, essentially showing me spam and adverts rather than things I actually like.

Yes I totally agree about empty likes and it is frustrating to visit a page and all I see is 6 links shared – it’s not selling their cakes. And yes the news feed algorithms are becoming harder and harder to get on top of. One can only hope that they see the errors in this and fix it up.

I know on my personal profile I miss a lot of my friends posts, it seems Facebook is hiding an incredulously large amount lately.

Calli’s suggestions to spread out onto other platforms to get orders is my best opinion too. Join local online yellowpages type directories, have a google+ business page which puts your actual business address on the Google maps – that’s what will get customers to you – not “fakebook” :)

Naomi AKA Cairns Cake Lady, Australia www.cakedecorcairns.com or www.google.com/+CakeDecorCairns or www.facebook.com/cakedecorcairns