The best way is to focus on creating quality posts. Many people are falling into the fan trap. Simply trying to build numbers of fans in other countries for the sake of numbers – but that doesn’t actually get you seen to your target audience “customers”
If your goal for example is to sell cakes to your area, I would suggest spending real time engaging with your local community offline as ultimately they are the ones you want as customers yes?
Don’t rely on Facebook for your sole marketing plan, it should be just one of many tools available.
Naomi AKA Cairns Cake Lady, Australia www.cakedecorcairns.com or www.google.com/+CakeDecorCairns or www.facebook.com/cakedecorcairns
