My Business Dilemma
The name of my cake decorating business is Cakes By Kerry. Overtime, I found myself wanting to do more. Apart from cakes, I sell gumpaste flowers. In light of this, I want to expand as time goes by in the following areas:
- Gumpaste flowers
- Gumpaste figures
- Start a Youtube channel with tutorials ranging from gumpaste flowers, cakes etc
- A blog
- Launch products that will help solve a need for fellow cake decorators
Yes, I know this sounds like much, but I’m passionate about the craft. As a result, I see a need for a change of my business name etc. I see the change from an angle of enhancing my ‘business brand.’
I have an idea of names something along the line of Sugar. However, when it comes to Social media presence such as Youtube, Instagram, Facebook etc. I want everything to flow – no conflict.
For instance, I will be targeting two sets of clients/audience:
My cakes ( normal household persons and corporate clients)
My tutorials, gumpaste flowers, gumpaste figures (fellow cake decorators)
My blog (both audiences)
So when the various ventures are done on for example via Facebook, I want to maintain a professional presence with no conflict.
Any suggestions will be appreciated as the services I will be offering targets two audiences. How can I streamline?