How do I find my targeted market

I’m 23 and jus recently woke up one day and said this is wut I want to do I have a passion for baking and a passion for arts and crafts so as I’m on this journey of learning I want to begin my buisness were do I start so far my friends have put the word out and I have a baby shower next month and a bday party but they are poor jus like me so the highest sale is for $150 but I want to reach up class and make big money how do I reach that kind of market am I doing this right