The Beverley Way Collection, Beverley Way Designs USA

WEBSITE: http://www.beverleywaycollection.com
FACEBOOK: https://www.facebook.com/BeverleyWayCollection
GOOGLE PLUS: google.com/+Beverleywaycollection
CAKES DECOR: http://cakesdecor.com/BeverleyWayDesigns/cakes

Hello everyone! I studied art at McMaster University, Canada and also hold a Bachelor of Science in Health Sciences Biology and a Bachelor of Arts in Business Administration and Economics, both from Brock University, Canada. I also attended Mohawk College Canada for additional business studies. Business, business law and structural engineering draw my attention and I enjoy being involved and engaged with it.

My days begin early and are filled with designwork from beginning to end as much as possible. Conjuring, engineering, testing, creating, recreating nonstop. I am always disappointed with myself when I do not have a very productive day or cannot get to my work.

I started designing wedding cakes shortly after I got married in 1994, after a move from Canada to join my husband working in the USA. At that time we had a bit of a challenge finding a cake style for our wedding that I liked. Once we did choose a cake, we had a bakery create it and then I added all the surrounding flowers and other embellishments myself. It was shortly thereafter that I began my own design work. I created and photographed the first few cakes in a small apartment makeshift studio.

In 1995, I founded my own company, Beverley Way Designs Incorporated, USA, of which I am president and CEO. It was incorporated in 2008, as an organization focused on global sales and marketing of cake concepts, templates, patterns, instructions and much more. The company is currently comprised of the following two divisions: The Beverley Way Collection Wedding Cakes and The International Celebration Cake Galleria (presently undergoing significant development). Both divisions provide online platforms developed to provide do-it-yourself decorative icing ideas and instructions for easy download. Purchase...Print...Create! The parent company Beverley Way Designs is growing behind the scenes in many exciting and different ways.

I have authored the following paperbacks and am concept artist and hands-on leader for numerous business projects which are currently under development. My books can be found on Amazon.com, Amazon.co.uk, Amazon.com.au, Amazon.ca, Amazon.fr, Amazon.de, Amazon.it, Amazon.com.mx, Amazon.in, Amazon.co.jp, Amazon.es, Amazon.com.br, Amazon.cn, and are available from many other on-line book retailers. These books are:

I) ELEGANT DREAM WEDDING CAKES; A Collection of Memorable Small Cake Designs, Instruction Guide 1 (2013) - available in full color, or in a value priced black and white print version. Complete actual sized templates and full instructions for each design are included.
II) WEDDING CAKES; The Beverley Way Collection, Book 1 (2010) (Noninstructional)
III) WEDDING CAKES; The Beverley Way Collection, Book 2 (2009) (Noninstructional)

All books are additionally available for reading on Kindle and electronic reading devices. Several of these cake designs and others have also been featured in fine wedding and bridal magazines abroad.

Additionally, I have authored a number of cake collar and royal icing instructional booklets, which can be found on all of the global Amazon sites or via our www.internationalcelebrationcakegalleria.com site. Those not currently posted on this site will be in the future.

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Company divisions:

Division 1: The Beverley Way Collection WEDDING CAKES. The online portion of this division www.beverleywaycollection.com, is focused on sales and marketing of fine, elegant, elite wedding cake concepts, templates, patterns, and instructions worldwide. This company division provides a growing selection of re-creatable wedding cake ideas from the very small and simple, to the jaw-dropping multi-tiered wedding cake. Designs by Beverley Way and international artists around the world are to be featured. Instructions to all designs posted are available for purchase and immediate download, 24hrs. This company division is being further developed to encompass much much more than the focus mentioned above, both online and off.

Division 2: The International Celebration Cake Galleria. The online portion of this division www.internationalcelebrationcakegalleria.com, is focused on global sales and marketing of concepts, templates, patterns and instructions for all cake themes and occasions. This company division will provide an extensive selection of re-creatable celebration cake ideas designed by artists around the world. Instructions to all designs posted are available for purchase and immediate download, 24hrs. This division is also being further developed to encompass much much more than the focus mentioned above, both online and off.

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I hope you enjoy viewing the company's current and upcoming collections. We have a full agenda for 2015 and I am very excited with all we have lined up!

Warm regards to everyone,
Beverley Way