I feel the hashtags you use depend on your personality, your (cake) style, and what you want to achieve with them – if you are tagging for SEO then using something like “cakeporn” or “foodporn” will get you further on Google than just “cake”.
As for using a box mix or scratch recipe – thats up to the baker. For me, pulling a perfect scratch cake out of the oven gives me a sense of achievement but the box cakes available now have come a long way.
Heaven in paper cups!
