1853 Levi Strauss denim matter in California, was the period of " fever of ’ gold ’, the prospectors ’ gold were the first to use it as a tough boss to work.
1932 denim increasingly used by many working classes , as evidenced by the famous shot of the photographer Charles C. Ebbet : “Lunch atop a Skyscraper .” Eleven construction workers on a beam during construction of the GE Building in Rockefeller Center, New York city above .
1950 denim begins its transformation to head fashion icon, worn by famous actors such as James Deen in " Rebel Without a Cause " where , in the background of neighborhood life , the ’ actor wore the unforgettable jeans , white shirt and red jacket : clothing that will be emulated for years to come from the youth fashions .
1960 denim becomes a symbol of protest , worn by the flower children , a youth movement that rebelled against the values ​​of the middle class and that influenced , beyond fashion, even music. Peace and love , their way of life.
2000 denim becomes the star glamorous , sophisticated and sexy in various couture collections , as head extremely versatile and never predictable and banal.
2013 I want to play as a further new " rebirth" of denim, as the head of an expression d ’ art, in a simple mini worn by one of the finest works of ’ art of the Renaissance in fact: " The Birth of Venus " by Botticelli .