People think that having a dummy cake will cost far less than being able to eat it. Wrong! It takes just as long to cover and think about the design – the only thing missing is the ingredients within. A cake decorating shop owner nearby me, gets really irritated by brides wanting a few layers of dummy cake – then getting shocked at the price. Stand firm on your pricings. Create a formula for pricing your cakes. Ingredients, plus hourly labour charge plus your overheads and then add on the profit you wish to make. If more cake decorators charged their overheads properly and added on a suitable profit – then the general public would not expect cakes or dummy cakes for ‘cheap’ as the market as a whole would be as a whole charging properly. You only need a few decorators to not understand how to price and make money and this effects the local area of other cake decorators too. We all need to stand together and make sure we get properly paid for our services!
Karen MacFadyen - London UK - http://www.facebook.com/cakecoachonline https://www.cakecoachonline.com
