I think we all go through this at some point. I answer a lot of email and phone inquires as well and many do not place an order. People want awesome cakes but don’t want to pay the price for the cake. People always want the wow without the high price tag. They want an fabulous cake for a grocery store price and that just isn’t realistic. I am also priced competitively. It takes time to build a good base of customers who will pay your price and appreciate the work you put into your cakes. Hang in there this is a game of patience as well as talent :) Most people’s cake buying experience is limited to their local grocery store so they compare us to that – and they only see the price tag not the quality ingredients, freshness and custom design. Hang in there :)
Teri, Ontario, Canada http://www.TeriLovesCake.ca
