re: Looking for some advice/opinions please :)

Hi Emma,

Like you, I have a cake shop/cafe and I have a team working with me. We also supply cakes to a nice coffee shop, so it is no longer possible for me to do everything myself. We have a dedicated baker (I taught her how to bake, measure, etc and she uses my recipes). I also taught another employee how to frost coffee shop cakes and with practice she now makes perfect cakes (personally I think her round cakes now look better than mine, she’s that good haha). Now that she has an eye for what looks great, I think she is ready to ganache cakes for fondant cakes. I bought ganaching plates and will use them with her so she can easily learn the skill. It is perfectly fine for another person to help do your work but you have to really teach them well and guide them while they are learning. She is now good at making fondant decorations like stripes, flower cutouts, etc —this is a big help because it cuts down on my time. And then as a group I show them how I would assemble the decorations on the cake. My customers know I have a full team behind me and they are skilled and they have my guidance. For wedding cakes I check everything and the brides know I’m hands on, but they know I no longer do everything on my own. They are even surprised and happy when they learn I really take the time to watch and finish their cakes. Sorry this is a long post but what I am getting at is you cannot grow doing everything yourself, and it is important that you grow so you can fill the demand to accommodate orders. No need to lower your prices. People will be fine with it when your cakes are still pretty and delicious. Hope this helps, and good luck! :)

www.francinesmanila.com