When you’re looking for a web developer be sure to find someone who knows a bit about user experience and how to direct your viewers to reach your specific goals. For a bakery site that goal should be online sales. This means that you should have really strong call-to-action (CTA) elements in the contents of your blog posts AND elements in the sidebar (ads, promos, etc).
For tips on promoting your bakery check out my blog at bakerybutler.com/blog. I just started it but there are a couple of, I think, really good articles on SEO and marketing.
Also, I have a consulting business called User X where we specialize in making difficult things easier. You can leave us some feedback at whoisuserx.com or message me directly here.
John "Marc" Woodcock