I don’t defend or explain my prices to anyone. If they want to buy a cake from me, that’s fine, if not, that’s okay too. There’s a saying going around that says “Good cake isn’t cheap. Cheap cake isn’t good.” I’d say that pretty much sums it up for most baker/cake decorator.
When I worked for Cookies by Design and a customer would call and ask how much the cookies were, when I’d tell them $6.50 a piece, often times I’d hear an audible gasp on the other end of the line, followed bye “YOU HAVE GOT TO BE KIDDING ME!” I would just ask them if they still wanted to continue to place an order. I didn’t set those prices and I wasn’t there to defend them. I use that same strategy in my own business.
Tell your clients what you can do with the budget they have and leave it at that. You don’t have to defend or explain your prices to anyone.
Kathy, Ohio, http://www.CakesOnTheLane.com
