Facebook certainly DO have us all over a barrel, that’s for sure, and as for your idea of paying a subscription fee, I’m sure if the pricing options were fair a lot of us would be more than willing to pay, but all this ‘boost post’ payment nonsense seems to be a bit of daylight robbery at the moment !! I know of people who HAVE paid to boost, and have seen absolutely NO difference in their reach, so for me, I won’t give in to that kind of marketing. FB IS however, my only shop window – not only is it a worldwide fan page, but it’s also where I gain my local business, and so trying to get what I do out there (other than word of mouth) is increasingly difficult (I’m lucky that I do have a loyal client base, but I can’t expect THEM to keep sharing what I’m up to ). In saying that though, we have had the pleasure of a free ride and a virtual rent-free ‘store’ for the last couple of years, so perhaps it IS time to look for different premises (god knows where :-/ )
Whatever is it FB decide to do to help or penalise pages, it’s all become very disheartening, and I do think they will lose potential business traffic simply because we decide to step away. I can’t count the number of times I’ve sat with head in hands and said ’What’s the point ?!’ and been ready to walk away from everything (ahhhh, just imagine all that wonderful head-space we’d gain back ;) ) BUT, such is the world of Facebook, and I suppose it’s their way or the highway … I’ll toddle along as long as I can, I’ll go ‘visit’ the friends I’ve made, I’ll pass comment, I’ll plant hearts … and time will tell. I’ve given up second-guessing what their grand schemes and masterplans are, so will take what’s available and make sure I have plenty more projects on my to-do lists for whenever my little cake world burns out (anyone fancy learning how to plaster ?? :D ) xx
Lou, S.Yorks UK https://www.facebook.com/SugarandSpiceGourmandise