Great informative post – thanks! I had a website before a facebook page and most, if not all of my orders come from there so in answer to your question, yes! I think it would survive without facebook. I think I view facebook more as a social platform to share cakes ,tips and knowledge with other cakers as opposed to a shop window – I don’t know why really and am probably in the minority so I do really feel for those that do rely on it to interact with their customers. I still find it very frustrating when Facebook limits my posts to 2 to 3 % of my “likers” and question why I bother which is what led me here to Cakes Decor! (Which I absolutely love by the way :-) )I understand that Facebook is a business and therefore in it to make money, but i do feel that they’ve “moved the goal posts” after all, is it not the small businesses that have helped them achieve the success that they have..? How many small businesses would have signed up in the beginning and promoted it if you had the same number of reach then as what you do now.? Also, on the other side of the coin, it really frustrates me when I “like” a page and miss out on seeing their posts too. Not sure what the other social platforms are like as I don’t use them, I took one look at Twitter and thought it was in a different language – must be getting old!
Jen x
