I try to explain to my clients that this the largest single food item you will probably ever purchase. Then I ask them how much they think it would cost if they took 200 (or their serving number) of their closest friends to an OK restaurant and treated them to dessert. Then I ask them what they think it would cost if that “OK” restaurant made that dessert to their exact specifications. IF they can be swayed or convinced, this usually does it.
Jenniffer White, Cup a Dee Cakes - http://cupadeecakes.blogspot.com
