re: What's in a name?

Michal, you said “Editorial is written by the Editor – Sharon and do not necessarily reflect the views of CakesDecor.”
Then I don’t feel it should have been the editorial.
Sharon could have had her say – shared her opinion – in a blog post, on her own site or on Cakes Decor, where she could engage with people who agree or disagree.
The Cakes Decor Gazette is just that, the “Cakes Decor Gazette”. It DOES reflect Cakes Decor. I found the piece harsh and mean-spirited. Not the way Cakes Decor has always seemed to me.

Heaven in paper cups!