re: Dreaded Cake Pricing! Am I undercharging! (UK)

£110 seems v low for this gorgeous cake!
I struggle with pricing too but on my basic covered cake price alone I would have charged £110 before the added decorations.
I follow your page via facebook & I guess it’s easy to assume that someone as talented as you would have things ‘all figured out’ in terms of pricing but I guess it’s where most people fall down.
Do you make Wedding cakes? I think as a decorator it feels so much easier to put a higher price on a wedding cake but when it comes to celebration cakes (esp childrens I think) I know I tend to work it out using the cake app I have & think – ooh, no that’s too high & charge lower! Ridiculous really but I do think people are prepared to pay the true cost of cake when it comes to weddings but not ‘celebration’ cakes.