It is all about knowing what elements make up a cake – the ingredients plus all the extras. Remembering parking, gas, electric – as well as knowing what you would like to charge for your time too. Then once you have this figure in mind – provided you have an estimated time it will take you to make and ice the cake – then the art of selling kicks in. A lot of cake decorators really struggle with this bit, they love the design and creation, but then to turn into a sales person and ask for money….. that is the challenge and where a lot of talented cake decorators will fall down – because they do not stand firm on their price and are almost embarrassed to ask for the true value. Then they start to undercharge – just because they love the creation part, and the general public now have a strange idea that cakes should be made at supermarket prices. I am on a mission, to help the cake decorators, to get paid what they are worth – with happy customers totally delighted to pay for this service. The same customer will willingly pay over £100 for cut blow dry and colour – why should the hairdressers only get paid what they are worth – and not the cake decorators? …:) Kx
Karen MacFadyen - London UK - http://www.facebook.com/cakecoachonline https://www.cakecoachonline.com