Yes, what Laura said but also number of views count too somehow. The different factors are not counted equally either (i.e. the favourites vs. the comments vs. number of views all carry different weights or count differently). Michal has a “secret formula” for calculating it and I understand that he takes into consideration one’s own comments as well (they do not carry as much weight as other members) and I think multiple comments by the same person counts less too.
Violet - The Violet Cake Shop™ - http://www.facebook.com/TheVioletCakeShop
