Many other businesses don’t understand that caking is different from even caterers in the food industry. Our work is much more of a process. I don’t think you did anything to be offensive. You need to support your business with good and standard practices, and that’s what you did. Where ever they may have gone to, they probably will not be as happy. I learned this lesson a couple times before I changed my standard operating procedures.
Now I only sketch with $50 non-refundable deposit and it gets my watermark as well as a notice that it is my design, they are not allowed to keep it, and that I have sole rights to what they see on the paper. I do apply the deposit to the final cost of the cake when they book, though.
You can’t work without commitment from a paying customer. You defended your business, your time, and your efforts. You told them exactly what was needed to firm a contract, and even if they were just giving you a run around, you’re only out the cost of the samples and the time to sketch. Lesson learned, but always do what is right for your business and for you.
Kara @ Kara's Couture Cakes https://learn.karascouturecakes.com