Starting a home baking business is an exciting journey, and marketing will be key to your success, especially without a storefront. A few strategies that can help you gain visibility and attract customers include leveraging social media, creating a website with an online ordering option, and using local community groups to spread the word. Social media platforms like Instagram and Facebook are particularly effective for showcasing your baked goods and engaging with potential customers.
Another powerful tool you might consider is email marketing. Even without a physical store, you can build a loyal customer base by staying connected with your audience through regular email updates, special offers, and personalized content. A well-crafted email drip campaign can nurture leads and keep your customers coming back for more.
For a comprehensive guide on how to create an effective email drip campaign, I recommend checking out this resource from Enchant Agency
https://www.enchantagency.com/blog/guide-to-building-email-drip-campaigns : Guide to Building Email Drip Campaigns. It provides valuable insights that could really help you grow your home baking business and reach new customers.
