re: How to get customers... and price your cakes right!

I linked myself with a venue and got a constant stream of requests for novelty cakes. When I price them I always include my time and shopping time, baking, clearing up – as otherwise what is the point. If the cake cannot be bought at the local supermarket because it is so unique in its design – then people will not expect you to be making them for supermarket prices. So make sure you develop your craft so that it is way superior to the machine made cakes. In all honesty I never once had anyone query and quibble with me around price and I got paid exactly what I asked for every time. People just knew – if they asked for a little cake or a quick cake – my retort always was – I do not do little nor quick, supermarket that way…. please. It is a case of standing firm, creating something a bit different that people want to pay your price for and honing your skills so that your work is outstanding and worth the money.

Karen MacFadyen - London UK - http://www.facebook.com/cakecoachonline https://www.cakecoachonline.com