Hey there. My wife and I had a small home-based bakery in Chesapeake, VA and we found that the best way to get quality traffic to our site was to take advantage of Google’s local search. If you are on a location enabled device, like a phone or table or even a computer on wifi, Google will give you local search results first. This means that if your website is properly set up you can get ranked up there with Cake Boss and Ace of Cakes. We ranked in the top 5 of our local search for “custom cakes” which gave us LOTS of traffic.
If you’d like to read more about how we did this check out my article that outlines how to do it. http://bakerybutler.com/blog/marketing/seo-tricks-for-your-bakery
Good luck! If you have any questions be sure to message me.
John "Marc" Woodcock
