For me my number one focus when I started my business 5 years ago was to make sure everyone in our town knew the name Kosmic Custom Cakes. I wanted to be in everyone’s face and always on their mind.
The way I went about that was donations: To the schools/fire stations/police dept./spas/etc. – Each and every time they would ask how they could pay me back, I always replied “Just tell your friends” – “Shout us out on FB” – etc.
It was the best investment I could have ever made and very glad I didn’t waste my money in advertising – Instead with time the word of mouth was rapid.
I wish you the best of luck! HIT THE PAVEMENT…..you’ll quickly see the rewards :)
Kristy, Texas - www.facebook.com/KosmicCustomCakes