I often say something similar June, although only in conversation, I’ve not yet had to say it to a customer: if you go to Armani you wouldn’t start haggling with the store clerk over the prices and tell them it’s too much, you know that’s what they cost for that level of design and quality. And bespoke wedding cakes are like the Armani of cakes, if you want a Primark price you’d have to go to a supermarket and have one of their cakes instead x