A Facebook page is a definite must-have! Share it with your friends and tell them to share it with the rest of their friends! It’ll slowly grow :)
In terms of a website, I created mine through a website called wix.com with which you can make your own fully customizable professional website – and it’s SO easy! I’m not sure if it’s your thing but it’s easy to get very creative with it. The only thing however is that you will have to pay for the web hosting (which you would for any website).
Elle's Cakery, Toronto | www.ellescakery.com OR like my Facebook page at www.facebook.com/ellescakery