Nobody would look at a couture gown and say, ’I’m not paying that! I can get one for £10 in the supermarket. It’s ONLY a dress!’ The truth is that the difference between supermarket cakes and bespoke cakes is exactly the same. Supermarket cakes, like supermarket clothes are generic, mass produced and lack in substance, originality and quality. If you want a pancake cake hot off the production line then, by all means, go to the supermarket and pick one up. If you’d rather have a designer original then have the decency to pay for the time, skill and quality which goes into making it. xx