re: Would your business survive without Facebook?

All very valid points.
People who ‘interact’ with your page (open, like, comment or share your work) will get to view your content much more than those who don’t and remain idle. The same applies to friend updates and status’
There’s so much content on FB that it has to filter down what you appear to ‘like’ this often means that customers don’t view your content when they might wish to do so. They can opt to add pages to their favourites to ensure they never miss a post. Perhaps make this as a suggestion to your fans and pay to promote the post so that your fans view it. (Sounds a bit silly but it’s probably the only way that your none engaging fans will view the status).
Fairy Cake Mother you are indeed ahead of your time! Certainly not behind because Twitter baffles most people until you get into it. It’s more about networking rather than a platform to sell products. Having a website as customers main go-to place is fantastic!!!! Well done! I love Cake Decor it’s so inspirational and regualar email updates mean you never miss a post :0)

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