What a great article! For several weeks I wore a stopwatch around my neck and used it to capture every nuance of the cakes I decorated. It didn’t take long for me to realize that I was WAY undercharging for the cakes. I constantly strive to find ways to work faster, but I did increase my prices and I have a much better understanding of how much time REALLY goes into a cake. Now I “give away” very little of my time.
Jenniffer White, Cup a Dee Cakes - http://cupadeecakes.blogspot.com
