Hey Jacky,
I just got this on our Facebook Page – I think it belongs here:
Hi did you do a business plan or do you already know your target market and annually how much people spend on cakes because that’s how we decided on what our mark up should be. (although we don’t make cakes so it might not work the same way) but if you are able to buy all the ingredients, work our a day rate for yourself or an hourly rate then you should be able to come up with a reasonable number, but also make sure you do not under sell yourself!! (really important, if your confident then others will be about your work!) a tool that we used was surveymonkey.co.uk on the internet it has surveys you can send to your contacts or people on FB (with names or anonymously) to ask how much they would be prepared to pay for one of your hand made, hand crafted cakes. Put together a portfolio of your work, take lots of pictures and see what people say! sorry there’s no immediate answer. But i hope that helps a little. Amanda
I got this message from Amanda Cass
-- Michal, http://cakesdecor.com | My Facebook: http://www.facebook.com/michal.bulla