I found word of mouth is the best form of advertising,produce a good quality product at a reasonable price and happy people will talk.I also sponsor my childrens sporting teams shirts ,as they wear them around for the season and after ,for all to see and it also helps the clubs out,it targets the mothers who purchase most of the cakes.I find radio and papers too exspensive as its hard to make the money back plus a profit.
Regards Paul
Paul Delaney of Delaneys cakes
