re: How to achieve a "cranberry" colored icing?

Loren, Wilton pink is orange based. It will never give you a true pink. For true pink you need to use Rose (NOT rose petal, which is also orange based). Go with rose and use blue or lavender to darken it and take it to a deeper color. Be careful, you don’t want to go too purple or you won’t be able to bring it back. Red will help deepen it once you get the shade right. It might sound crazy, but you can also try the tiniest bit of black to deepen it, as well, but only once you get the shade close.

https://www.facebook.com/PeggyDoesCake