Karen MacFadyen ...
A lot of cake decorators just become known for their talents and get word of mouth marketing happening by itself. One strategy is to ensure you have happy customers and then ask them if they know anyone else who would be interested in your craft. Personal recommendation is by far the best way to build a business without paying out lots for adverts. You could maybe offer a special deal to either the friend who recommends their friend – or a discount card for your customer to give to their friend. People like to help their friends – especially if they are pleased with your service! Hope that helps. ….:) Kx
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