Karen MacFadyen ...
I begin by explaining back to them the design they have in mind. Then the trick is to explain how much it would be if they purchased it from the local bakery (which of course is a higher price than yours would be too) By saying that getting it from you they save xyz – I never had anyone query a price from me. A lot is to do with customer expectations and knowing your market. If people have a rough idea of your prices because of your website or marketing material already out there – you will experience less objections on price. But also by finding out their thoughts on their budget to begin with prior to even starting to estimate. If someone says – can you knock me up a cake – I tell them to go to the local supermarket, because I do not Knock Up Cakes!……:) Kx
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