Susan Johnson ...
i started out covering costs and adding a little for my time.. I made it very clear to my customers that the price is usually much higher but i need to get a portfolio of pictures for my website so if its something new and interesting that i havent yet done i charge less. If its something i have done before i charge the “full price” most customers are happy to let you do something a little different to get the discount and it gives you the chance to build your folio, skills and good relationships as people think you valued them as you offered them a discount… It worked for me.. i started less than 4 months ago and i am busy busy busy already… good luck :)
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