Hi home bakers. Word of mouth is the easiest (and cheapest) form of advertising. Ensure that your customers are delighted and they will tell a load more people. Using facebook pages to advertise your skills is also another free way – so long as you can tell people your page name. Ensuring that local communities know about you too. It helps if you ‘specialise’ in an area. For instance if you were a specialist in novelty cakes for adults – approaching catering managers of venues where the parties are held, would be a good idea. There are many cheap (and free) ways of getting people to know about your business, without going to expense of newspaper adverts and printing too. So good luck with your venture.