Hi Cheryl! I wrote an article about how my wife and I brought more local traffic to our site. This method works really well and is fairly easy to do. The trick is to target local searches so you can get really high rankings on Google. This guarantees that the people who make their way to your site are able to actually order your cakes. That it, unless you want to ship cakes to other locations.
Take a look! And check out some of the other tips in the blog as well.
http://bakerybutler.com/blog/marketing/seo-tricks-for-your-bakery
Good luck!
John Woodcock
Bakery Butler
John "Marc" Woodcock
