re: How to get customers... and price your cakes right!

Lots of good advice ^
Pricing is also one of my biggest challenges. After years of giving cakes as my gift for baby parties, graduations, birthdays, etc. I am trying to make a small legit business. I too have a hard time charging what cake art is worth, & yes, seems most folks have no idea how much goes into a finished cake. I have compared my work to others I admire & felt are similar to my skill level & used that to help me price my cake art. Also do not compare yourself to the grocery store. it’s like apples & oranges, 2 different things. Remember it is edible art! I have settled for now on $100 minimum, $4/BC, $5/Fondant;per serv. min 25 serv. Hand- sculpted, custom sugar pieces start @$2 for dessert toppers and $15 for cake toppers. I usually try to work with someones’ budget and in this economy have also made a few really good trades!! (Ijoy massage chair, yard service, & work on my truck!!) Happy Caking!