Simon Northcott founded Scarlett Loves Cake in 2008 due to his love of baking delicious treats for his daughter (Scarlett) along with feeding his creative side, something which he had not done since graduating from Art & Design College some years ago.

Simon’s style ranges from contemporary, cutting edge, hand painted masterpieces to more simple, elegant, clean line designs.

Simon is always striving for perfection and as such, his professional development and thirst for knowledge is on-going. As well as constantly searching for the best recipes and finest ingredients, he is currently working towards becoming a qualified pastry chef.